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Read this article about choosing the best domain names by one of the
recognized domain name experts on the web, Sumantra Roy.
How
to Choose Domain Names
By Sumantra Roy
The importance
of having your own domain name cannot be overemphasized. If you are
running an online business, and don't yet have a domain name, you are
probably losing thousands of dollars worth of business because of this.
Why? Simply because, unless you have a domain name, your customers will
simply not feel comfortable buying from you. In order to sell on the
web, you need to build up your credibility. Having your own domain name
is the first step in that process.
So, now that you
are convinced that you need your own domain, how should you name your
domain? Here are a few do's and dont's regarding this. While the availability
of domains which follow all of these rules may have become limited,
try to follow as many of these rules as possible.
1) Consider naming
your company and registering a domain name starting with the digit 1.
Better still, choose a name starting with "1st". Why? When people create
directories of web sites, they have to decide how they are going to
classify those web sites. One way to classify web sites is to list them
on the basis of how "good" they are. Another way is to simply list them
in chronological order (and sometimes in reverse chronological order)
based on the dates the sites were submitted.
The other, and
far more popular classification system is alphabetic. Now, the first
character in the ASCII chart which can be used as the first character
in a domain name is the digit 0. The next character is the digit 1.
Normally, you wouldn't want to start a domain name with the digit 0
since it might send all the wrong signals to your customers. For instance,
if we had named our domain 0SearchRanking.com, it would be telling our
customers that we cannot get them any search engine rankings at all!
Hence, unless you really have a good reason for doing so, you should
avoid using domain names starting with the digit 0.
Instead name your
domains starting with the digit 1. More specifically, name your domains
starting with "1st". This will ensure that you get a high alphabetical
placement in those directories which classify sites alphabetically.
Furthermore, depending on the industry in which your company operates,
it may also send the right message across to your customers - it indicates
that you are the first company to consider in your industry.
And guess what
- the mother of all directories - Yahoo!
- lists web sites alphabetically based on the Title that had been submitted.
Yahoo! wants the Title to be the official name of the site. This implies
that sites which start with the digit 1 will be placed at or near the
top of a category. Assuming that you can get your site listed in Yahoo!,
just look at what a top ranking in one of the categories in Yahoo!'s
directory can do for the popularity of your site!
Furthermore, a
small caveat here. If you are going to name a domain starting with "1st",
also register the domain which starts with "ist". Then, have the domain
containing the vowel "i" redirect visitors to the domain containing
the digit 1. This is because people will often type in 'ist' when they
mean '1st' and vice-versa. Also, for every email alias that you create
for the domain containing "1st " (like sales@1stcompany.com), you should
create the corresponding email alias for the domain containing "ist"
(like sales@istcompany.com).
Also, this strategy
of registering domains starting with '1st' is mainly applicable if yours
is a somewhat new company. If you own a well established concern with
a well known domain, you simply cannot change your company name and
your domain in a hurry because you will confuse your existing customers.
2) Don't want to
start your domain name with "1st"? Consider starting it with "A", "B"
or "C". Although domains starting with A, B or C will be listed after
those starting with the 10 digits, you can still get a pretty high alphabetical
placement with A, B or C.
3) Try to register
a domain which contains a popular keyword applicable for your industry.
This will help your customers remember your domain name better. Furthermore,
for searches conducted in Yahoo!, a higher ranking will be given to
those web sites which contain the keywords in the title. And according
to Yahoo!'s instructions, the Title should always be the official name
of the site. Thus, if the domain name contains a keyword, you will be
able to include the keyword in the Title which will improve your ranking
in Yahoo!. As a minor side-benefit, this can also help to increase the
ranking of your web site in some search engines. Hence, in an ideal
case, you should register a domain of the form 1st[keyword].com (without
the brackets of course).
4) Don't register
a domain containing the digit 0 in it, unless it is going to be part
of a recognizable word (like 1000 or 2000). This is because the digit
0 is often confused with the vowel O. If you feel that you must register
a domain with the digit 0, make sure that you also register the corresponding
domain containing the vowel O.
5) Try to avoid
using domains that contain '2' for "To', '4' for 'For', 'u' for 'You'
and so on even if they seem to make your domain sound 'cool'. Your customers
will easily get confused if you do so. However, if you must register
such a domain, register the expanded form of the domain as well, i.e.
if you are registering greatthings2do.com, also register greatthingstodo.com.
6) Should you or
should you not use hyphens in your domain? Well, the jury is out on
the question. While some Internet marketers will tell you that domains
containing hyphens are difficult to remember, spell and pronounce, others
will state that domains containing hyphens are, in fact, easy to remember,
spell and pronounce. Go figure. Personally, I would feel that whether
or not hyphens are helpful has to be determined on a case by case basis.
However, if you register a domain containing hyphens, make sure that
you also register the corresponding domain without the hyphens. Once
you do that, you can simply redirect visitors from the domain without
the hyphens to the domain with the hyphens.
7) Don't make your
primary domain too long. Even though 67 character domains are a reality,
exactly how many of your users will want to type a domain name like
thisisanexampleofaverylargedomainname.com?
8) Always use ".com".
If yours is a serious business site, avoid using domains ending in "nu"
or "to". Your business will have little credibility if you do so. You
can consider registering a ".net" domain, but since most people are
familiar with ".com", it is better to stick to convention.
While it is unlikely
that you will be able to register a domain which satisfies all the rules
that I outlined above, try to follow as many of the above rules as you
can. You can check out the availability of domain names and register
new domains at http://www.1stSearchRanking.com
Article by Sumantra
Roy. Sumantra is one of the most respected search engine positioning
specialists on the Internet. To have Sumantra's company place your site
at the top of the search engines, go to http://www.1stSearchRanking.com
For more advice on how you can take your web site to the top of the
search engines, subscribe to his FREE newsletter by going to http://www.1stSearchRanking.com
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